SEO tutorial for advanced webmasters

seo can be seperated as on page seo which is your website content and off page seo which is use other website as a link reference to your site in other words it is called backlinks . in ( on page seo ) using keywords and create a good content which connects to keywords is so important.

in this video you’re going to learn

exactly how to rank your site in Google

step by step now I should warn you this

is an advanced SEO tutorial so if you

don’t even know what SEO stands for this

video is not for you but if you want to

learn about advanced SEO strategies that

get results you’re in the right place

in fact I’ve used the techniques from

this video to grow my organic traffic in

record time i’m brian dean the founder

of backlinko and in this video i’m going

to show you my step by step action plan

for hire Google ranking including lots

of real-life case studies stay tuned we

have a lot to cover in this video so

let’s dive right in I launched my first

website way back in 2008 needless to say

SEO was a lot different back then back

in the day I’d spent hours looking for a

domain name that contained my target

keyword dog birthday cake recipes Dinah

is still available I’m going to be rich

today tricking Google with exact match

domains or phony backlinks simply

doesn’t work so what does the strategy

is I’m going to share with you in this

SEO tutorial so without further ado

let’s get started with step number one

first up let’s boost your site’s loading

speed

Google has publicly confirmed that they

use your site’s loading speed as a

ranking factor and from my own

experiments I’ve discovered that site

speed does impact ranking but not in the

way you probably think most people think

that Google rewards you for having a

fast loading web site but that’s simply

not true my SEO experiments have

revealed that Google doesn’t reward fast

loading websites it penalize ha’s slow

loading websites this makes sense if you

think about it Google’s number one job

is to give their users the best result

for a given search and everyone and I

mean everyone hates slow loading web

site loading the page

[Music]

finally it loaded so if your site loads

slower than molasses yes Google is going

to demote you but once you hit a certain

threshold of speed you’re on par with

most other pages on the internet so

Google doesn’t see any reason to rank

you higher make sense good now it’s time

to actually improve your site’s loading

speed first head over to Google

PageSpeed insight enter a page from your

site here now as a pro tip don’t

automatically put your homepage into

this field instead enter an internal

page from your site that gets a lot of

traffic like a blog post or article that

way you’ll get info on a page that lots

of your visitors actually see next hit

analyze and Google will show you where

your pages code could use a tune-up

now Google’s tool is helpful but it has

one big problem it doesn’t measure sites

actual loading speeds seriously

instead Google PageSpeed insights simply

analyzes your pages code to get a more

accurate feel for how your site loads to

real-life users check out GT metrics com

GT metrics will show you data on how

your page actually loads to real-life

users which is a much more accurate

measurement of how your site speed

stacks up next up it’s time to check on

your technical SEO here’s the deal you

can have the best site with the best

content but if your website has serious

technical SEO issues you’re not going to

rank

fortunately identifying and fixing these

sort of issues can be super easy here’s

how to do it your first step is to log

in to your google search console account

pay special close attention to the crawl

error section if you see any issues with

DNS server connectivity or robots.txt

that’s something you’ll want to fix ASAP

but if they all show a green checkmark

you’re all set next click on the crawl

errors button this will take you to the

URL error section of the search console

it’s perfectly okay to have a few server

errors and 404 but if you see hundreds

of errors here this is something that

you want to fix ASAP moving right along

we have our third step in this SEO

tutorial with

keyword research here are three quick

techniques for finding awesome keywords

first up we have Google Suggest

to use it enter a keyword into Google

but don’t press Enter Google will

suggest longtail keywords that you can

target and when Google actually suggests

a specific keyword to you you know that

it’s a keyword that lots of people

search for you can also use the very

helpful

uber suggests tool to see hundreds of

these Google Suggest keywords in one

place now sometimes the best keyword is

a term that you already ranked for what

do I mean I’m talking about finding

untapped keywords in the Google search

console here’s exactly how it’s done

first log in to your google search

console account and click on search

analytics sort the results by position

then scroll down until you hit positions

11 through 15 these are keywords that

you’re already ranking for on the second

page and with some extra on-page and

off-page SEO help you can get them to

the first page pretty darn quickly I’ll

show you exactly how to do that later in

this video

our last keyword research technique is

to use SEM rush SEM rush is my favorite

keyword research tool here’s why

with most keyword research tools you pop

a keyword into the tool and get a list

of suggestion but SEM rush is unique

instead of entering a seed keyword into

the tool you enter a competitor’s

website and SEM rush shows you all the

keywords that they already ranked for

next up we have content development back

in the day Google would reward sites

that publish lots of unique quality

content that’s why so many blogs started

pumping out mediocre 400 word blog posts

but the truth is this the whole

published lots of unique content

approach simply doesn’t work anymore

today Google’s number one goal is to

show their user the best result for a

given keyword which means they don’t

care how many pieces of content your

site puts out or how often you publish

for example my site that Glinka com has

only 34 total posts and I rank for super

competitive keywords like keyword

research and SEO technique so publishing

lots of

unique content doesn’t work what does

publishing less often but making each

piece of content that you do publish

absolutely crazy amazing here’s how to

create crazy amazing content first make

your content insanely actionable a few

years ago dr. Jonah Berger from the

University of Pennsylvania ran a

research study to discover what made

online content go viral so what did he

find

dr. Berger discovered that highly

practical content was 34% more likely to

go viral big content that didn’t contain

practical info for example my post 21

actionable SEO techniques you can use

right now contains 21 practical SEO tips

and this highly practical post has

generated thousands of social shares and

hundreds of backlinks this page also

ranks in the top three of google for the

keyword SEO techniques next you want to

make sure that your content is at least

one thousand eight hundred ninety words

long yes this might go against

conventional wisdom after all you may

have heard that people won’t read

anything online that’s more than 500

words but I have data to prove that this

simply isn’t true in fact last year I

teamed up with a bunch of SEO software

companies to conduct the largest ranking

factor study ever in total we analyzed 1

million Google search results and we

discovered that longer content

significantly outperformed short blog

post in fact we found that the average

first page result in Google boasted 1890

words do you remember that SEO

techniques post that I mentioned earlier

in addition to being highly practical

the post is also super long in fact that

post is over 4,000 words next you want

to make infographics part of your

content marketing most similar did their

own study into what makes content go

viral and they discovered that

infographics get an average of two point

three times more shares than other

content formats I found the same thing

from my own experiment for example this

post on on-page SEO contains a big ol

infographic and that’s one of the reason

that this piece of content gets shared

in link to like

easy speaking of on-page SEO now that

you’ve published an awesome piece of

long-form content it’s time to optimize

it around your target keyword here’s how

first make sure that you publish your

page on a short URL our ranking factor

study found that short urls tended to

outrank long URL for example my target

keyword for this page is SEO tool so I

made my url simply SEO – tool note that

my URL also contains my target keyword

this is also important for on-page SEO

next include your target keyword once

and the first 100 words of your article

why Google puts more weight on keywords

that appear at the top of your page so

to help Google understand what your page

is all about make sure to include your

keyword once in the first hundred words

of your page for example in my SEO tools

post you can see that I use my target

keyword right off the bat our last

on-page SEO tip is to add outbound links

to your page Google wants to see that

your content is a comprehensive resource

on that topic and that’s only possible

if you link out to other helpful pieces

of content in fact a recent industry

study found that pages that link out

consistently outrank pages that don’t

link out to other web sites okay so you

just published your in-depth keyword

optimized piece of content so you’re all

set right wrong publishing now time to

chill oh crap I forget about link

building in many ways after you publish

a piece of content your job has just

begun that’s because it’s time for the

most important part of SEO cause that

promotion and link building there are a

thousand ways to build links to your

website so I’m going to share one of my

absolute favourites with you right now

broken link building here is the

three-step process step 1 find a page

you want to get a link from step to find

broken links on that page step 3

let the site owner know about their

broken link let’s break it down your

first step is to find a page that you

want to get a link from this page should

be from a site in your niche that has

quite a few outbound links to

find pages with lots of external links

use search strings like keyword plus

helpful resources and keyword in URL

links this will bring up pages with lots

of external links next it’s time to find

broken links on that page you can find

links that aren’t working by installing

the free check my links extension for

Chrome then when you find a page with

lots of external links run check my link

it will reveal all the links on that

page that aren’t working finally it’s

time to let the site owner know about

their broken link and offer your content

as a replacement here’s the exact script

to send hi name I was looking for some

information on topic today when I came

across your list of resources great

stuff I couldn’t help but notice that

there was a broken link on the page I

just thought you’d like to know also I

recently published a guide on that topic

it might make a nice addition to your

page either way keep up the awesome work

and you’re set last up I have a bonus

tip for you which is to optimize your

site around user experience signal in

2015 Google announced that they now use

a machine learning algorithm called

ranked brain even though Google has been

quiet about the details of exactly what

rank brain does Larry Kim for word

stream has discovered how rank brain

probably work according to his data rank

brain measures how users interact with

your site in Google search and ranks you

partially based on these user experience

signals for example Larry noticed a

clear correlation between organic

click-through rate and ranking

specifically he found that pages with a

high CTR tended to outrank pages with a

below average click-through rate in

other words rank brain probably measure

CTR and uses this data as a key ranking

factor Larry also discovered that pages

with a bounce rate below 76% tended to

rank best

that’s because rank brain also looks at

how often people bounce from your site

obviously the lower your bounce rate the

better if you want to learn how to

improve your click-through rate check

out this video and if you want to see

how to prevent people from bouncing from

site this video is for you okay that’s

it for my advanced SEO tutorial if you

like this video make sure to subscribe

to my channel right now just click on

the subscribe button also if you want

exclusive SEO techniques that i only

share a subscriber head over to

backlinko comm and sign up for the

newsletter it’s free now it’s time to

hear from you which of the strategies

from this video are you going to use

first are you going to improve your site

speed or try broken link building let me

know by leaving a comment below right

now so you know saying so that it’s good

alright Linda wah I could forget it goes

like like I’m like eating it

vacuum time construction time that’s

ridiculous again so it looks insane

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