on page seo tutorial

after posting of off page seo now we talk about on page seo

in this video I’m going to show you nine

powerful on-page SEO techniques these

are the same techniques that I’ve used

to rank in Google for keywords like

backlinks and SEO tools

I’m Brian Z and the founder of backlinko

the place where marketers turn for

higher rankings and more traffic and

today you’re going to learn the nine

tactics that I use to optimize every

page of my website

keep watching I launched my first

website way back in 2008 needless to say

on-page SEO was a lot different back

then in those days keyword stuffing was

all the rage I mean people would

actually argue on forums about what the

best keyword density was if my page has

879 words and my keyword appears 17

times that’s the keyword density of 1.9%

perfect today thanks to google updates

like hummingbird and rankbrain on-page

SEO is much more complex but one thing

that hasn’t changed is that there’s a

right and wrong way to optimize your

content and in this video you’ll learn

the right way so without further ado

let’s dive right in with technique

number one which is to use super short

URL so I recently teamed up with a

handful of SEO software companies to

conduct the largest ranking factor study

ever in total we analyzed 1 million

google search results and we discovered

that short urls tend to rank better than

long URL fortunately it’s super easy to

use short URLs on your site

whenever you publish a new page make the

URL short and sweet for example in my

guide about keyword research my URL is

simply backlink accom

forward slash keyword research speaking

of URLs our next technique is to include

your target keyword in your url again

this is really simple and easy but it

can make a difference in your racking

when you’re creating your URLs just make

sure to include your target keyword in

that URL for example in this post I’m

targeting the keyword SEO tools so I

made the URL short and it also included

my target keyword in the URL ok so now

it’s time for our next technique which

is to use

LSI keywords LSI keywords are words and

phrases that search engines use to

understand what your content is all

about for example let’s say that you’re

writing an article about the Simpson how

weird would it be if your content didn’t

include terms like Homer Springfield and

mr. Bern in the SEO world these closely

related terms are called LSI keywords

and when you include these LSI keywords

in your article it helps Google

understand your content topic so how do

you know which LSI keywords to use a

simple strategy that I use is to search

for your target keyword in Google then

scroll to the bottom where Google shows

you the searches related to section the

terms in bold here usually make great

LSI keywords to sprinkle into your

content with that it’s time for our next

tip which is to publish long content

remember that ranking factor study that

I mentioned earlier well we found

something very interesting in that study

something that goes against conventional

wisdom in the SEO and content marketing

world and that discovery was that longer

content tends to outrank shorter content

in fact we found the average result on

Google’s first page was 1890 words so

why does longer content work better for

one longer content tends to contain more

of those LSI keywords that we talked

about earlier when you write long

in-depth content you naturally include

more LSI keywords which makes Google

happy also Google may have an inherent

preference for longer content remember

Google wants to show their user the best

result for a given keyword and if your

page provides someone with a

comprehensive answer to what that person

is looking for Google will want to rank

you high up on the first page in fact my

highest ranking content also tends to be

my longest content for example this post

about SEO techniques is a whopping 4,000

words and that’s one of the reasons that

it ranks in the top three for the

keyword SEO techniques

okay let’s dive right in with technique

number five which is optimizing your

title tag for click-through rate now you

probably already know that you should

include your target keyword in your


that’s on page SEO 101 but what you may

not know is that you should also

optimize your title tag for

click-through rate why because it’s a

huge Google ranking factor right now in

fact a Google engineer recently gave a

presentation where he confirmed that

they used CTR as a ranking factor in

other words if people search for a

keyword and click on your result it

sends a strong message to Google that

you’re a great result for that search

and they’ll likely give you a rankings

boost so how can you optimize your title

tag for CTR here are two quick tips that

work great first include numbers in your

title there’s a reason that your local

magazine rack flashes numbers on every

single cover and that’s because numbers

grab attention in fact a study by

conductor found that headlines with

numbers get 36% more clicks than

headlines without a number another

simple way to boost your CTR is to add

bracket and parentheses to your title

when HubSpot recently analyzed three

million headlines they discovered that

brackets and parentheses boosted CTR by

an average of 38 percent so let’s say

you had a title that originally look

like this by changing your title tag to

this you can significantly boost your

pages click the rate this simple tactic

works so well that I tend to use

brackets or parentheses in almost every

single title okay we’re making a ton of

progress because they’re already on

technique number six which is to use

external links the guys that reboot

online recently ran an interesting SEO

study they made up a new keyword that

had zero search results in Google then

they created ten different websites that

were optimized around that fake keyword

five of the websites linked out to other

websites and five of their websites had

no external links what do you think

happened the five sites that contained

external links out ranked a hundred

percent of the sites without external

links so it’s clear that Google uses

external links as an on-page ranking

factor the question is how can you use

them on your site it’s simple include

two to five

about links to authority resources in

every single article for example at


I generous li link out to resources that

help my readers out and these external

links make a small but significant

difference in my rankings now that we’ve

tackled external links it’s time for me

to show you how to use internal links

this one is insanely easy

whenever you publish a new piece of

content make sure to link back to two to

five older pages on your site but not

just any older pages pages that you want

to rank higher now this may sound like

common sense but I’m always surprised at

the amount of people that add fifteen

eternal links to random pages on their

site sure any internal links are better

than none at all

but if you want to get the maximum

benefit from your internal links you

need to use them strategically which

means only using two to five per page

and linking only to pages that need a

boost that’s all there is to it okay so

we only have two techniques left you

ready let’s do this our eighth tip is to

maximize site speed site speed is one of

the few ranking factors that Google has

publicly confirmed and for my own

testing I’ve found that a faster site

gives you a slight edge so how can you

make your site load faster first invest

in premium hosting when it comes to your

web host you get what you pay for back

in the day I’d use cheap $5 a month

hosting plans and needless to say my

site loaded slower than molasses today I

use premium hosts like web synthesis in

liquid web they’re not cheap but the

boost and speed that these high-end

hosts provides make it well worth the

investment the second way to improve

your site speed is to use a CDN CDN

deliver your site’s content closer to

where your user lives which makes your

site load much faster with that it’s

time for our last tip which is to

include multimedia in your content if

you read my stuff at backlinko

you’ll notice that it used a ton of

screenshots videos and charts in my

content all of this multimedia makes my

content more valuable to my reader and

make no mistake user experience is

something that Google directly measure

for example if your

Paige has a high bounce rate and a low

time on site Google will drop your

ranking on the other hand if people

stick to your content like superglue

they’ll want to show your content to

more people and in my experience using

lots of multimedia helps people stay on

your site longer did you learn something

new from today’s video if so make sure

to subscribe to my youtube channel right

now just click on the subscribe button

right here also if you want exclusive

SEO and traffic techniques that I only

share with subscribers head over to

backlinko comm and sign up for the

newsletter it’s free now I want to turn

it over to you which on-page SEO tip

from this video are you going to use

first are you itching to try LSI

keywords or maybe you want to start

publishing longer content either way let

me know by leaving a comment below right

now okay oh so what do you think sleeves

rolled up or down 9 alright back to the

serious stuff great time to vacuum I got

to breathe before I do that one I feel

weird saying that

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