How do you get authoritative sites in your
niche to link to you, even if you don’t have
a Fortune 500 marketing budget or connections
with influential bloggers?
If you’ve ever asked yourself this question,
then you’ll love The Skyscraper Technique.
It’s a strategy that I’ve used to build high
quality backlinks to sites in pretty much
every niche under the sun, from internships
I’m Brian Dean, the founder of Backlinko,
the place where marketers turn for higher
rankings and more traffic, and in this video
I’m going to show you exactly how you can
use The Skyscraper Technique to generate links
and traffic to your site.
Before I get into the nuts and bolts of The
Skyscraper Technique, let me tell you a quick
When I started my blog, Backlinko.com, I knew
that I was entering one of the most noisy,
competitive spaces online, internet marketing.
And I knew from growing other sites in competitive
industries that unless I did something crazy
to stand out, I was going to end up like pretty
much every other site in the internet marketing
space – no traffic, and buried on the 10th
page of Google.
And I also knew that publishing great content
was one of those things that sounded nice
but didn’t really work in the real world.
Maybe you’ve seen this yourself – you work
hard to publish great content on your site
all the time, but you barely get any links
and traffic for your effort.
So I knew that, and that’s when I decided
to utilize The Skyscraper Technique, and I
-literally- doubled my search engine traffic
in two weeks.
And here’s exactly how I did it, and exactly
how you can do the same thing for your site.
So it’s time to break down the exact three
step process that I use.
So the first step is to find content in your
industry that’s already done well in terms
of attracting links, social shares, comments,
One of the easiest ways to do this is just
to search for competitive keywords in Google.
Because if you find a piece of content that’s
ranking well in Google, you better believe
that there are a lot of links pointing to
And if you want to just double check and make
sure that it’s actually an authoritative page,
you can put it into a tool like ahrefs, MajesticSEO,
and Open Site Explorer to see if there are
a lot of links pointing to it.
In my case, I noticed that content around
things like ‘Google’s ranking factors’ and
‘Google’s 200 ranking symbols’ tended to attract
a lot of links and that’s the content I decided
to use as the base of my skyscraper.
So now that you’ve identified a piece of content
with a proven track record of generating links,
it’s time to create something even better.
And actually this is why this strategy is
called The Skyscraper Technique.
You probably never wondered what the 11th
tallest building in the world is, right?
Everyone’s attracted to number one, so what
you’re doing with step #2 is taking the base
content that you found in step #1 and then
slapping twenty stories on top of it, and
all of the sudden you have the piece of content
that everyone’s talking about.
So how can you make something heads and shoulders
above what’s already out there?
Well, there are three strategies that work
The first is to make your content more thorough.
In my case, I noticed that most of the content
out there that talked about Google ranking
factors talked about how there -were- 200,
but they didn’t even list all 200!
And despite that, they still generated a ton
of links and social shares.
You can also make your content more up to
I’ve found that despite Google’s supposed
preference for fresh content, there’s a lot
of outdated stuff sitting on Google’s first
So just making something that’s out of date
and updating it for today is one of the easiest
and best ways to make content that’s clearly
better than what’s already out there.
And finally, you can make the content better
designed than what’s already out there.
Now make no mistake, design is huge, because
it influences how valuable people perceive
your content to be.
In general, the better designed it is, the
higher the perceived value.
In my case, I noticed most of the Google Ranking
Factors content was not only not thorough
and out of date, but also really ugly.
So I decided to invest in nice custom banners
for my blog posts.
Now, once you have something that’s clearly
the best off page seo out there, it’s time to get the word
Now, how do you get the word out about your
With good old-fashioned email outreach.
Now, most people approach email outreach link-building
the wrong way; they just email random people
and beg for a link, and that’s not what we’re
We’re strategically reaching out to people
who are very likely to link to us, specifically,
people that linked to the inferior content
that you used as your base.
And here’s the exact word-for-word script
that I use to generate dozens of links to
my piece of content.
I was checking out some of the articles on
your site and found your post about off page SEO strategies.
I couldn’t help but notice you linked to that
classic article about Google’s ranking factors.
I also love that resource.
In fact, it inspired me to create a more thorough
and up-to-date version.
Here’s the link in case you want to check
It might be worth a mention in your article.
Either way, keep up the awesome work!”
That simple email script converted over 15%,
which is significantly higher than most email
And as you know, today with links it’s all
about -quality- not quantity, and a lot of
those 15% were real gems, including a page
rank 5 pagelink on a D-moz listed site.
And besides, the results speak for themselves:
Less than two weeks after publishing and promoting
my post, my organic search engine traffic
So that’s the power of The Skyscraper Technique,
something myself and dozens of Backlinko readers
have used to get better results from their
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