Boost your google rank by delete pages

– In this video I’m gonna show you

how to get higher Google rankings fast.

In fact, one of my readers
recently used the checklist

from this video to increase
his organic traffic by 88.3%.

I’m Brian Dean, the founder of Backlinko.

The place where marketers turn

for higher rankings and more traffic.

In this video, you’re
gonna see the checklist

that I use for all of my SEO clients.

You’ll also learn why
you might want to delete,

yes delete, half the
pages on your website.

And a simple trick you can use to improve

your Google rankings fast.

Keep watching.

(soft electronic music)

A few months ago, I sent out a newsletter

to my email subscribers.

This email listed out some of my all-time

favorite traffic hacks.

Out of the blue, the
founder of Proven.com,

Sean Falconer, replied to that email.

He said, “Dude, I’ve tried all
of these techniques before,

“and they helped us get more traffic.”

When I looked at Sean’s
site, I saw that he was doing

a solid job with his
content marketing and SEO.

But, I also noticed a few mistakes

that were holding him back
from Google’s first page.

That’s when I sent him this message.

A few hours later, Sean got back to me.

After executing the checklist
that I’m about to show you,

Sean’s organic traffic shot
up by nearly 50% in 21 days.

And once the checklist
had time to kick in,

Proven’s traffic increased
by a whopping 88.3%

three weeks after that.

With that, let’s dive in to the checklist

that Sean used to get
higher Google rankings.

Your first step is to find and eliminate

what I call zombie pages.

I used to think that Google rewarded sites

that publish lots and
lots of unique content.

But I was wrong.

Today, I know the truth.

The truth is that Google doesn’t want you

to publish content just for
the sake of publishing content.

In fact, a Google employee recently stated

that they prefer websites
that publish fewer

high quality pages.

This quality over quantity approach

is one of the secrets
behind my blog’s success.

In fact, Backlinko gets over 150,000

unique visitors per month.

Unlike most blogs, I only
publish every four to six weeks.

But when I do, I make sure
each and every post is awesome.

In fact, at the time
of shooting this video,

Backlinko only has 37 total blog posts.

Fortunately, Sean only
published high quality content

on his blog.

So, that wasn’t an issue.

The problem was his site
had lots of zombie pages.

So, what are zombie pages?

Zombie pages are pages on your site

that don’t provide any value.

For example, zombie
pages are pages like old

and outdated blog posts
and press releases,

category and tag pages,
search results pages,

eCommerce product pages
that don’t get any sales,

thin content pages, and
pages with duplicate content.

In theory, Proven.com
shouldn’t have a ton of pages.

After all, Proven is an online job board

where job postings come and go.

Despite that, they had nearly 50,000 pages

indexed in Google.

That’s a lot.

As it turned out, Proven
didn’t automatically delete

their old job postings.

So, these pages stuck
around even though the job

had been filled years ago.

To make matters worse, Google was indexing

their search result pages
which are classic zombie pages.

So, I recommended that they
delete their old job postings

and add the no index tag
to their search results.

Sean quickly took action.

Thanks to these changes,
Proven now only has

around 4,000 pages indexed.

Which is 40,000 less than they had before.

Step number two is to fix
any technical SEO issues

that your site has.

There are literally hundreds
of technical problems

that can impact your SEO.

Fixing them is one of the fastest ways

to get higher Google rankings.

That said, here are some of the
most common technical issues

that I see during SEO site audits.

How can you find these technical
SEO issues on your site?

I recommend using the
Raven tool Site Auditor

or SEMrush’s Site Audit tool.

They’ll crawl your site and let you know

about technical problems that might

be hurting your site’s SEO.

Fortunately, Proven didn’t have

too many technical SEO issues.

That’s mostly due to
the fact that we deleted

so many zombie pages.

Fewer pages equals fewer problems.

The only problems I could
find were some missing

ALT text on images and a
handful of duplicate titles.

Not a big deal but worth fixing.

As expected Sean quickly took care of all

these technical SEO problems.

Now that we’ve fixed
Proven.com’s technical problems,

it was time to optimize their content.

I probably don’t need to
tell you that on-page SEO

can make or break your site’s rankings.

That’s why I dedicate an entire step

of my SEO checklist to on-page SEO.

Because Proven had thousands of pages,

I knew I couldn’t
optimize every single one.

So, Sean sent me his top
10 most important pages.

Now, some of Sean’s most important pages

were blog posts and others
were commercial pages

that sold his services.

So, let’s look at a
quick example of a page

that I optimized for Sean.

A blog post called Best
Questions to Ask References,

The Complete List.

Sean’s target keyword for this post

was questions to ask references.

So, I added that keyword
to the top of the page.

Why?

Because Google puts more weight on words

that appear in the
beginning of your content.

So, it’s important that
your keyword shows up there.

I also sprinkled in a few LSI
keywords like business tips.

LSI keywords are terms
that are closely related

to your target keyword.

When you include these LSI keywords

in your content, you’ll
get a rankings boost.

In fact, my recent analysis
of one million Google

search results found that LSI
keyword-rich content tended

to outrank content that
didn’t contain LSI keywords.

So, how can you use LSI
keywords to get higher rankings?

Well, let’s say you just
wrote an article about coffee.

LSI keywords for coffee
would be things like mug,

caffeine, and Starbucks.

So, you want to make sure that you include

those terms in your content.

Our fourth step is to optimize your title

and description tag
for click-through rate.

You probably already know that CTR

is a huge ranking factor right now.

Think about it, if people
searching for a keyword

click on your result more than others,

it tells Google that
you’re the best result

for that keyword and you’ll
rank higher in Google.

In fact, a recently published
Google research paper

states that, “Click-through
read data has proven

“to be a critical resource for improving

“search ranking quality.”

So, it’s clear that CTR is
an important ranking signal.

The question is, how
can you optimize for it?

Let me walk you through
a real life example.

One of Sean’s best blog posts
was a huge list of job boards.

Considering how epic this content was,

it should’ve been
ranking in the top three.

But, Sean’s page was
stuck in the fifth spot.

And I had a feeling that the
page’s title and description

was hurting it’s CTR and rankings.

Here’s what I did to turn things around.

First, I looked at the ad words ad

that showed up when I
searched for best job boards

and other related keywords.

I noticed that almost every
ad used a specific number.

And none of the ads used
the term niche talent.

So, I changed Sean’s title tag to this

and his description tag to this.

These changes boosted that pages organic

click-through rate by 64.1%.

And Sean currently ranks in the top three

for his target keyword.

Now that I improved
Sean’s click-through rate,

it was time to optimize his site

around another important
ranking factor, dwell time.

That’s what step number five is all about.

So, what is dwell time?

And how can you optimize for it?

When someone searches for a keyword

and clicks in a result,
two things can happen.

They can stay in your site for a long time

or they quickly click away.

The amount of time someone
spends on your site

is known as dwell time.

As you might expect, the
longer your dwell time,

in general, the higher your
page will rank in Google.

Here’s what I did to quickly
improve Sean’s dwell time.

First, I moved Sean’s
content up so it appeared

at the top of the page.

You see, Proven used to have huge gaps

that pushed their content
below the fold like this.

So, I cut this gap down by about 50%.

Sean’s post also had giant images

that pushed their content down even more.

I made these images smaller
so they took up less room.

Next, I made Sean’s
introductions more sticky.

Here’s the deal.

When someone comes to
your site from Google,

your intro makes them
stick around or click away.

In fact, intros are so important

that I spend more time on
my intros than my headlines.

In Sean’s case, I noticed
that his introductions

weren’t formatted in
a reader-friendly way.

See how all that text
is squished together?

That’s really hard to read.

So I formatted his intro so there was only

one sentence per paragraph.

I also cut out a few lines of text

that weren’t compelling or interesting.

Overall, these tweaks boosted

that page’s dwell time by 12.23%.

Not too shabby.

Okay, so our second to
last step is to improve

your site’s loading speed.

Can making your site faster really improve

your Google rankings?

Definitely.

In fact, our search engine
ranking factor study

found that faster loading pages

tended to outrank slow pages.

Here’s how to quickly evaluate and improve

your site’s loading speed.

First, head over to
Google PageSpeed Insights.

Just enter your site into the tool

and fix the problems
that it tells you about.

Next, check out GTMetrix.

Just like Google’s tool,
GTMetrix will show you

potential issues with your pages code.

But, it also let’s you know
about server hosting problems

that can slow down your site.

For example, in Sean’s case,
his images weren’t compressed.

So, they took forever to load.

And this single fix made a huge
impact on his loading speed.

Now that Sean’s site was optimized,

error-free, and fast, it
was time for the last step.

Which is to publish a piece of content

using the skyscraper technique.

You probably already heard
about the skyscraper technique.

If you haven’t, here’s the deal.

The skyscraper technique is where you find

the best content in your industry

and then create something way better.

So, I sent an email to Sean and asked him,

“Have you noticed any
content that’s ranking

“in Google, but isn’t even that good?”

He said, “Actually, everything I’ve seen

“written about job
descriptions is pretty weak.”

Sean was right.

Most of the content out
there about job descriptions

were simple lists of links
to different examples

of job descriptions.

For whatever reason,
they all used the same

lame stock photos.

So, I worked with Sean to
create something way better

than what was out there.

How?

First, instead of a list
to links to other pages,

we listed each job
description on a single page.

Next, Sean added helpful
information about each job

like the average salary
and education requirements.

Finally, he used quality images instead

of lame stock photos.

Sean’s post did great.

It got a short-term surge in
traffic after it went live.

Today, Sean’s skyscraper
content currently ranks

in the top five for his target keyword.

And thanks to this content
and the other techniques

from this checklist,
Sean’s organic traffic

increased by 88.39%.

There you have it, my seven step checklist

to improve your Google rankings.

If you like this video,
make sure to subscribe

to my YouTube channel right now.

That way, you won’t miss
out on other actionable

SEO videos like this one.

Just click on the subscribe
button below this video.

Also, if you want exclusive SEO tips

that I only share with subscribers,

head over to Backlinko.com and
sign up for the newsletter.

It’s free.

Now, I want to turn it over to you.

Which tip from this video
are you gonna try first?

Are you gonna work on your dwell time?

Or do you want to delete zombie pages?

Let me know by leaving a
comment below right now.

Fifth spot.

Did I say that right?

What’s up?

I do that a lot.

All right, yeah, I did.

Oh, but it’s okay.

Man, my acting skills.

Okay, that’s a tough one.

How are we doing, shine?

(laughing)

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