build free backlinks

today you’re going to learn exactly how

to build powerful backlinks to your site

in fact I’ve used the strategies I’m

about to show you to get links from

sites like Forbes TechCrunch Inc

entrepreneur and more i’m brian dean the

founder of backlinko and today I’m gonna

show you nine proven link building

strategies and some advanced techniques

I’ve never heard anyone else talk about

keep watching we have a lot to cover in

today’s video

so let’s get started I started my first

blog way back in 2010 back then spammy

blackhat link building was all the rage

in fact my go-to strategies were things

like article directories and link

pyramids link pyramid that sounds

amazing

these blackhat links worked okay until

google unleashed its penguin update this

update wiped out 98% of my google

traffic literally overnight that’s when

I decided to go all-in on white hat SEO

and thanks to the white-hot link

building strategies I’m about to share

with you my organic traffic shot up like

a rocket ship I also started to rank for

competitive keywords like video SEO

keyword research on page SEO and more so

without further ado let’s kick things

off with strategy number one link

roundups imagine if people publish blog

posts for the sole purpose of linking

out to quality content the type of

quality content that you already publish

on your site that would be awesome right

fortunately for us that’s a real thing

and they’re called link roundups here’s

an example of a link roundup so what are

link roundups exactly link roundups our

daily weekly or monthly blog posts that

curate and link to outstanding content

for example this is a link that I’ve

recently built from a roundup now let’s

break down the exact process that I used

to get that link first you need to find

link roundups in your industry and here

are a few search strings that work

really well just pop these search

strings into Google and you should find

tons of high-quality roundups and once

you find a link roundup that seems like

a good fit it’s time to pitch your

content here’s the email script that I

personally use

you want to send this script to the

person that runs the roundup as you can

see this script isn’t pushy or spammy I

just let the person know that my content

exists and gently suggest that they

include it in their next roundup and if

your post is a good fit for that

person’s roundup you’ll get a sweet link

that’s all there is to it with that it’s

time for our second strategy broken link

building broken link building is one of

my all-time favorite link building

strategies why you see when most people

build links they send generic pitches

that offer zero value can I have a link

please thank you send but with broken

link building you add value to someone’s

website then ask for a link here’s this

step-by-step process first add check my

links to Google Chrome check my links is

a free Google Chrome extension that

finds broken links on any page I’ll show

you how to use this tool in a minute but

for now let’s move on to step number two

find a site that you want to get a link

from you probably already have a few

sites in mind if not just google

keywords related to your industry the

sites that show up in the search results

are great sites to get backlinks from

for example last year I wanted to build

links to this list of SEO tools so I

googled things like SEO checklist and

SEO tutorial next it’s time to check for

broken links to do this just visit a few

pages on the site you just found and run

that check my links extension this will

reveal all the broken links on that page

finally let the site owner know about

their broken link and offer your content

as a replacement for example when I find

a broken link on someone’s site I send

them this email know how personalized my

email is the more you personalize your

email the more links you’ll get anyway

when they replied to my message I sent

them the URL of the broken link I also

pitched my SEO tools post as a

replacement for the dead link and

because I added value first then ask for

something in return people were happy to

link to me and now it’s time for

strategy number three build links from

podcasts a few months ago I was checking

out where

one of the sites of my niche got their

backlinks from and I noticed that a big

chunk of their backlinks came from going

on podcasts so I decided to become a

guest on as many podcasts as I could in

fact I appeared on over 50 podcasts over

the next year and a half not only did

these podcasts and some serious traffic

my way but they resulted in tons of high

quality backlinks moving right along to

our next technique create branded

strategies and methods a few years ago I

was searching for some productivity tips

and it came across this post by Merlin

Mann in this post Merlin outlines

something called inbox zero a

productivity approach where you use your

inbox as your to-do list but that wasn’t

what grabbed my attention which shocked

me was that this simple idea generated

over 5,000 backlinks and when I looked

over those backlinks I noticed a pattern

most people link to the page because it

outlined a strategy with the unique name

inbox zero that’s when I decided that I

would try naming my strategies too so

the next time I talked about a strategy

on my blog I called it this skyscraper

technique so how did it go

the post where I first mentioned the

skyscraper technique has been linked to

over 9,000 times and if you look at

those links 90% of them are due to the

fact that I gave my strategy a unique

branded name okay moving right along to

strategy number five become a source for

reporters and bloggers here’s the deal

if you want to rank on the first page of

Google today you need to build links

from authority news sites and blogs in

your industry fortunately this isn’t as

hard as it probably sounds in fact it’s

very doable thanks to a free service

called herro herro is like a dating site

for public relations

harro connects bloggers and journalists

that needs sources to people that want

links and press mentions and I

personally used Harrow to build links

from mega news sites like a ship

intercom to be clear this strategy takes

work and it’s not always easy but in my

experience it’s one of the best ways to

build quality backlinks at scale with

that let’s dive into this step-by-step

process

first register as a source once you’re

signed up you’ll get three emails a day

from reporters looking for sources like

this and when you find a request that

seems like a good fit send them your

pitch for example a while back I saw a

hire request from someone that wanted to

know what’s the difference between

graphic design and web design so I

submitted this pitch and I got this

sweet link from Rasmussen edu which is

an authoritative edu domain not bad next

up we have strategy number six pre

outreach a while back one of my readers

Emil was getting ready to publish this

epic piece of content and Emil realized

that his post had the potential to rank

a number one in Google for his target

keyword but for that to happen he’d need

to build links so Emil decided to

promote his post before he even

published it this is known as pre

outreach here’s how it went down first

Emil found blogs that wrote about

employee wellness and he sent them this

message because he didn’t beg for a link

most of the people that Emil talked to

you were happy to hear from him then

once a meal his post went live he sent a

link to everyone that responded to his

first email and that led to a bunch of

social shares and a nice contextual

backlink with that it’s time for

strategy 7 edu resource page link

building it’s no secret that links from

edu websites are super powerful the

question is how do you actually get

University sites to link to you edu

resource pages here’s how it works

most universities have resource pages

where they link to content that could

help their students and faculty here’s

an example of a resource page that links

to content about nutrition and

supplements for example let’s say you

have a website about nutrition first you

want to find resource pages like the one

I just showed you to do that pop these

search strings into Google then look to

see if a piece of your content would be

a good fit for that page

finally email the person that runs that

resource page this proven script now

keep this in mind only about 5% of the

edu sites that you reach out to will

actually

add your link that’s the bad news the

good news is even one or two of these

links can make a massive difference in

your Google rankings for example I

recently used a strategy to get a link

from this resource page on the

University of Michigan website and that

single link made a significant dent in

my organic traffic if you thought that

was cool

wait until you see strategy number 8 the

moving man method the moving man method

is simple first find web pages resources

or businesses that are outdated just

rebranded or recently change names then

find sites that are still linking to

these outdated resources finally let

people know that they’re linking to

something that’s out of date let me show

you how this works with a real-life

example a while back I read that a

website for a big SEO agency suddenly

shut down this meant they had tons of

pages on their site that weren’t working

anymore pages that lots of people were

still linking to specifically I noticed

that an infographic about SEO on their

site wasn’t working anymore which was

perfect because I had just published my

own SEO focused infographic nice so that

was the first step next I had to see who

actually linked to this infographic so I

fired up a href and pulled all of their

links finally I emailed everyone that’s

still linked to that infographic I let

them know that the image wasn’t working

anymore I also let them know that my

infographic would make a great

replacement for the BlueGlass one and as

you can see people were more than happy

to link to me speaking of infographics

it’s time for our last link building

strategy guest Oh graphics last year

backlinko reader Matt Lowry had a

problem Matt runs yellow octopus and

e-commerce site in Australia that sells

gifts and he quickly realized something

it’s really hard to build links to

e-commerce sites after all who would

want a link to a site that’s made up of

a hundred percent product and category

pages that’s when Matt realized to build

links to his site he’d need to publish

awesome content so what did he do first

Matt put together in epic piece of

content an ultimate guide to Australian

Jim this guy

contained everything someone would want

to know about Jen from Australia in one

place

now of course Matt didn’t just sit back

and wait for the links to roll in he

promoted his content with email outreach

because Matt reached out to the right

people and sent them personalized emails

some people even offered to link to his

guide and all these backlinks boosted

Matt’s rankings for a keyword that his

customers search for every day

Australian Jen his content even shows up

in the highly coveted featured snippet

spot now before we close out this video

let me show you a cool bonus tip find

guest posting opportunities with Google

Images that’s right I said guest posting

now a lot of people say that when it

comes to building links guest posting is

dead but is it true not really in fact

when you’re just starting out guest

posting is one of the best ways to build

links to your site for example when I

first started backlinko

I guess posted like a madman I wrote

over 50 guest posts and interviews in

about a year and the links I got from

guest posting gave my organic traffic a

nice early boost that said I was very

strategic about things I made sure to

only write guest posts for quality sites

in my niche so if you run a site about

the Paleo diet and write a guest post

for a site about iPhones that’s gonna

look spammy but when you write

mind-blowing guest posts for quality

sites in your industry those links do

help the question is how do you find

sites to guest post on Google Images

here’s this step by step process first

find someone in your niche that writes a

lot of guest posts second grab the URL

of the headshot that they use in their

author bio finally pop that URL into

Google reverse image search and boom you

get a list of places that guest posted

presented to you on a silver platter

very cool so there you have it nine of

my all-time favorite link building

strategies if you learn some cool new

stuff from today’s video make sure to

subscribe to the backlinko youtube

channel right now just click on the

subscribe button below this video and if

you want exclusive SEO techniques that I

only share with subscribers head over to

backlink accom

and hop on the newsletter it’s free now

it’s your turn which technique from

today’s video are you gonna try first

are you gonna try broken link building

or do you want to start using Google

images to find sites to guest post on

either way let me know by leaving a

comment below right now where were we

wait link that’s like every word you

lucky bastard

so we have some funny moments we can

just do those all at the end well

supposedly funny moments so whatever so

that’s good that’s time I just take that

out yeah you got it rough over there

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